Why are Images Important?
- Articles with images get 94% more total views
- By including an image and a video in a press release you can increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Sources: National Retail Federation | Brightlocal | PR Newswire | Skyword | Web Liquid | Alexa | New York Times